Case Study
Ceezy McCoy got his song a considerable amount of views by creating a static mission on Balloon to get Balloon Evangelists to create a challenge for his music on TikTok and Instagram.
46% Increase in streams
Because of how well his song did, Ceezy had a 46% increase in the streams his song got.
The Story
Everything but the audience
Emmanuel Mcbernard also known as Ceezy McCoy is an Akwa Ibom-based Nigerian hip hop artist who had talent.
But as is the case of so many artists, he struggled to get his song to reach a wider audience
The Goal
Make my music trend on TikTok.
Ceezy wanted his song to trend on TikTok so he can in turn get streaming views.
The Solution
Get people to create a challenge for his music - using Balloon
Ceezy came to Balloon and created a static mission telling Balloon Evangelists to dance to his music and then share on TikTok and Instagram.
He asked them to do a random dance.
The Results
Song is everywhere
As a result of Ceezy's viral Instagram and TikTok challenge, his song was able to get 46% increase in streams.
Products used
Static Missions
Static Missions are missions where you instruct Balloon Evangelists to do something that can help your ideas blow once.
Yes, I am happy with how it all went. Still unbelievable to me up till now. Love your platform.
- Emmanel McBernard (Ceezy McCoy) | Music Artist
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